Laying the foundation: Beauty site offers new vision

New York– Cypriot beauty entrepreneur Nikos Mouyiaris has created the We See Beauty Foundation designed to help women-led and worker-owned cooperatives to promote social and economic development, and an accompanying website that offers a curated selection of products and content for sale.

Brands and retailers are increasingly turning to shoppable content, enabling consumers to buy products instantly, as we reported in our Shoppable Videos microtrend.

The shoppable online platform offers a range of beauty products including the MAKE cosmetics line, as well as products across the design, film, print and wellbeing sectors. GIFs demonstrate the products available and enable the user to buy.

The Vision section of the website provides additional content, including beauty stories, projects and background information on the We See Beauty Foundation. Users can shop and learn in one easy format.