Getting mashed: Studio hijacks established designs

The designer’s latest collection, Mash Up, on show at Milan Design Week, borrows components from iconic designs such as the Rietveld chair, and combines them to make new pieces, some of which are made for different purposes.

‘We are facing a crisis point in design equivalent to the one the music industry had when streaming sites such as Napster started giving tracks away for free,’ Schneemann tells LS:N Global. ‘When anyone can download a design, print it and make it their own – who can own a shape or a form?’ 

The Mash Up collection highlights some of the problems and opportunities facing the design world as fabrication technology makes design and production more accessible. For more on how brands and designers are behaving symbiotically to survive, read our Symbiotic Branding macrotrend. 

LS:N Global will be reporting from Milan all week. Visit our Seed section for daily updates.