By hand: A personal touch enhances the brand experience

Hand-written labels are being used to create a bespoke, artisan and intimate brand experience for the consumer. In order to confirm a premium standard of production that is easily understood by the customer, makers of Maestro Dobel tequila are stamping a mark of quality on each bottle of luxury silver tequila by signing, dating and numbering each bottle by hand. The hand-crafted spirit demonstrates that a simple personal touch on packaging can create a message that communicates directly with the customer. Rather like a run of fine art prints, the hand-written number also validates that the product is a limited and refined piece of work.