It’s a deal: Mobile app connects with no-frills consumers

United States – A new mobile phone application helps bargain-seeking consumers find out the best deals right where they stand. Using the phone’s built-in GPS capability, the new iPhone app Yowza seeks out the best coupons and discounts in retail stores within a user’s immediate area. Going further than simply aggregating existing discounts, Yowza has teamed up with many retailers to offer exclusive deals only available through the app.

The application is perfect for our no-frills consumers, as it enables them to search for the best deals while on the go. Smartphone applications are creating an effective way of connecting with consumers on the move, ensuring that brands get right into their customers’ pockets.

Look out for our forthcoming report on how brands can use mobile apps to their advantage.