This is a bust: Musician's new take on Tumblr

The Tumblr page at mind.robbiewilliams.com features a picture of a sculpted bust of Williams in which parts of his head have been divided into sections representing his interests, such as music, football and travel. As the album launch approaches, new parts of Williams’s brain will be available to explore that unlock other related content.

This is a great way to use Tumblr to generate publicity and interest for a specific event. The unlocking of new content plays on fans’ anticipation and connects it to the album launch. For more inspiration on how you can apply music trends to your strategy, read The Future of Music:10 Trends.