Signals & Stats : Daily Signals

Star man: Interactive video is out of this world

By Calum Ross and Sinikka Heden 24 : 07 : 2012 Interactive : Smartphones : B-reel

International – Digital production agency B-Reel and Google have created an interactive music video for smartphones and tablet devices to promote the latest album by soul musician Bobby Womack.

The Bravest Man in The Universe depicts a lone space explorer on his return to Earth. As he floats through space, the viewer can interact with the planets he encounters, create black holes and explode asteroids.

Immersive experiences such as interactive music videos are a great way for brands and musicians to engage with fans and consumers. Read LS:N Global’s Future of Music macrotrend to see the other trends that are changing the way consumers buy, listen to and create music.

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