Dinner date: A fresh look at food Branding & Packaging

Sencelles, Majorca – Design agencies Astrid Stavro Studio and Grafica have joined forces to create the labelling and brand identity for a range of food in jars by Son Brusque.

Rather than place emphasis on the name of the brand or the contents of each jar, the two studios decided to make the date that each product was harvested the main focal point of the design.

By making the date the most prominent information on the packaging, consumers need not worry about how fresh the contents are.