Screen social: Pop-up cinema unites audience

Passers-by are encouraged to stop and take a seat in the small Stairway Cinema to watch a selection of short films projected onto a screen at the end of the structure. Members of the public can also recommend short films to be screened through social media.

In the digital age, consumers are feeling increasingly isolated and disconnected from reality. Convivial activities such as the Stairway Cinema are a great way to engage with consumers and start conversations. For more examples, see LS:N Global’s Conviviality Culture macrotrend.