Playing the market: A guide to the trading maze

US – To promote its Trading Solutions software, Bloomberg has created Labyrinth, a puzzle-based game exclusively for traders.

The Bloomberg-branded game, which was launched in March and available for four weeks only, featured 10 challenging levels representing the benefits of the Trading Solutions software such as speed, transparency and optimisation in the market.

Labyrinth appealed to the competitive nature of traders. Players collected power-ups in order to move up the game’s leader board, providing them with a fun, rewarding way to experience Bloomberg Trading Solutions.

The retro 8-bit-style graphics are reminiscent of our Netstalgia microtrend.