Up, up and away: Airline wakes up to gaming

Stockholm – German airline Lufthansa has created an alarm clock smartphone app for the Swedish market called Anywake, which wakes people up with the sound of a different city each morning.

The free alarm app prompts the user to guess the city and enter its name. If they guess correctly they win a discount on a Lufthansa flight to that city.

This is a simple way for the airline to use Gamification to advertise its destinations to consumers, and to increase ticket sales. For more on how brands are tapping into game mechanics, read our Ubiquitous Gaming Culture macrotrend. For more insights on the tourism industry, read our Travel & Hospitality Futures report.