e-spoke liqueurs: alchemist enables creativity

London – Ruth Ball, founder and head alchemist from e-spoke liqueur brand Alchemist Dreams, gave an insight into her practices at LS:N Global’s Drinks network evening on 17th February.

Ball creates bespoke liqueurs on demand, through a website on which people can customise flavours and create their own labels for bottles.

‘Because of licensing laws, it is very difficult to create a service like Alchemist Dreams,’ says Ball, ‘but people are responding to the offer of making their own recipe. Customers relish the opportunity to be creative with what they drink.’

For information on upcoming LS:N Global events, contact Alena Joyette. For more insights into the drinks industry, read our Drinks Futures report, available from The Future Laboratory shop.