Under the skin: A new complexion on skincare

The store works closely with pharmacists and dermatologists, and gives visitors a diagnostic skin test using a Skin Code Reader.

‘At the Eucerin Skin Institute we can share our holistic understanding of the skin, learn directly from our consumers and cull important findings for our product development,’ says Karin Hannig, head of Eucerin Worldwide.

Creating bespoke cosmetics in-store is explored in our Innovate feature on Heliocosm. For more on how people want to take control of their health and the products they consume, read our Self-Quants tribe.