Half time: New scheme puts charity on the menu

US – A new social initiative called Halfsies is helping people to fight world hunger by eating half portions of restaurant dishes, while paying full price.

At participating restaurants, customers can opt to eat smaller, healthier portions and the restaurant donates a proportion of the cost of a full meal towards food insecurity and hunger charities.

This is a great example of Conscience Commerce, explored in more detail in our Just Nots macrotrend.