Signals & Stats : Daily Signals

Hole-some drink: Tea Branding & Packaging hits the spot

By Peter Firth and Robin Key 19 : 12 : 2011 China : Tea 2.0 : Tea-Making

Guangdong, China – Tea company A Wisp of Tea is using simple packaging to communicate the peaceful ritual of tea-making.

A Wisp of Tea, packaging by Red Dot and China Lin Shaobin Design, Germany A Wisp of Tea, packaging by Red Dot and China Lin Shaobin Design, Germany
A Wisp of Tea, packaging by Red Dot and China Lin Shaobin Design, Germany A Wisp of Tea, packaging by Red Dot and China Lin Shaobin Design, Germany

The packaging features patterns made with tiny burn holes, which ventilate the tea and symbolise the drying process that the company uses to prepare the leaves.

For more on how designers are creating narratives using simple symbols, read our Packaging Futures report, coming soon to The Future Laboratory’s online shop.

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