Sowing the seeds: B&Q giveaways encourage gardeners

Sowing the seeds: B&Q giveaways encourage gardeners

Sowing the seeds: B&Q giveaways encourage gardeners

#495 / 0

UK – Free tomato plants, gardening calendars and grow-your-own advice sessions will be available at B&Q home improvement stores across the country from 25–26 April. The initiative is part of the Big Lunch event launched by the Eden Project, a garden and conservation attraction in Cornwall, to encourage people to grow their own food for a nationwide street party on 19 July. The April promotion at B&Q will likely also make the DIY chain the go-to place for budding gardeners.

The giveaways tap into the grow-your-own trend: more than a quarter of the UK population currently grows their own fruit and vegetables, and sales of greenhouses at B&Q have increased 157% from this time last year. The retailer also recently launched a partnership with Suttons Seeds to encourage customers to buy gardening basics online. By giving out advice and growing aids, B&Q hopes to sow the seeds of customer loyalty among aspiring gardeners.

Read more about the grow-your-own movement and its link to No-Frills Affluents in our forthcoming Insight News report.

B&Q Big Lunch B&Q Big Lunch
B&Q Big Lunch B&Q Big Lunch
Discover More News
Fjör launches world’s first hydrolytic body moisturiser

News

Fjör launches world’s first hydrolytic body moisturiser

Biotech-led skincare brand Fjör is launching the world’s first hydrolytic body moisturiser on 3 June 2025.
Beauty : Body Skincare : Skincare
British luxury experiences post-Brexit slowdown

News

British luxury experiences post-Brexit slowdown

British luxury exports to the EU are on average 43% lower than they would have been without Brexit, according to new data from Walpole.
Luxury : Trade : Brexit
Foresight Friday: Olivia Houghton, insights and engagement director

News

Foresight Friday: Olivia Houghton, insights and engagement director

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...
Beauty : Health : Technology
Wildsmith translates tree intelligence into a sonic wellbeing journey

News

Wildsmith translates tree intelligence into a sonic wellbeing journey

Following its progressive moves into sustainable skincare and regenerative design, Wildsmith is now turning to sound as a wellness modality.
Beauty : Wellness : Nature
New study links increased social media use to later depression in youth

News

New study links increased social media use to later depression in youth

A recent study published in JAMA Network Open has found that higher social media use among tweens and teens may lead to increased depress...
Society : Health : Media
Stat: Study finds car usage and red meat consumption drive gender gap in carbon emissions

News

Stat: Study finds car usage and red meat consumption drive gender gap in carbon emissions

New research aiming to understand the distribution of carbon footprints across population groups reveals that traditional gender norms around food ...
Sustainability : Gender : Carbon Emissions
Disney unveils first-ever Middle East theme park on Yas Island

News

Disney unveils first-ever Middle East theme park on Yas Island

In a landmark moment for the entertainment and tourism sectors, The Walt Disney Company, in partnership with Miral, has announced the first-ever Di...
Abu Dhabi : Saudi Arabia : Travel And Hospitality
New data set helps identify culturally specific biases in LLMs

News

New data set helps identify culturally specific biases in LLMs

A new dataset called SHADES is helping researchers uncover how AI models internalise and reproduce harmful stereotypes in multiple languages.
AI : Technology : LLMs
Portugal tops list as Americans seek freedom abroad

News

Portugal tops list as Americans seek freedom abroad

In a recent survey of over 100,000 Americans considering emigration, Portugal has emerged as the top relocation destination. 
Travel : Society : Wellness
Electrolux launches campaign based on Swedish culture and values

News

Electrolux launches campaign based on Swedish culture and values

Multinational home appliance manufacturer Electrolux has launched a campaign celebrating core Swedish design values.
Home : Appliances : Advertising
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN