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Pugnacious George's Pop Up Store Pugnacious George's Pop Up Store
Pugnacious George's Pop up Store Pugnacious George's Pop up Store

By George: Retailer tables a sporty approach

By Peter Firth and Sophie Walker 02 : 11 : 2011 Pop-up : Table Tennis : Crafted Clothing

Melbourne – Online crafted clothing boutique Pugnacious George ran a pop-up club store throughout October that sold clothes and enabled people to compete in a friendly game of table tennis.

A competitive sports event was an ideal way to promote Pugnacious George’s brand image. This refined take on masculinity appeals to members of the New Gents tribe, while Pugnacious George’s moving into an offline space shows the importance of Conviviality Culture when targeting consumers.

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