Up, up and away: Droog rejuvenates dead stock

‘This new model recontextualises objects for different uses, customers and aesthetics,’ says Agata Jaworska, projects and communication manager at Droog. ‘Every company has dead stock, but often they do not like admitting it. We think this is a better approach than recycling, which uses energy, time and money, then you have to reproduce too.’

LS:N Global has investigated brands adopting Cradle-To-Cradle Production. Such initiatives illustrate an ideological shift to We-Commerce.