Branching out: Topshop lines up a class act

The move is a change from Topshop’s usual approach of selling discounted clothes in a large retail space. The retailer has created a more intimate store environment featuring exclusive lines. As well as this, the visual merchandising and branding are so discreet that it is not immediately apparent that the store is a product of the giant retailer.

For more about the ways in which companies are re-inventing themselves, read our Rebuilt Heritage micro trend.