Striking a cord: Adidas shapes up with new HQ

The structure is ring-shaped so workers can look out into the countryside. Walkways extend across a central atrium, connecting the offices.

‘The ring structure gave the building qualities of country and town, and the atrium feels very urban,’ says project coordinator Dirk Zweering. ‘The zig-zagged structure of bridges looked a bit like shoe laces, which gave the building an abstract connection to Adidas.’

For more about how people are merging work and leisure, read our Bleisure macro trend.