London – A new online service, Alchemist Dreams, enables customers to blend their own hand-crafted liqueurs, adding different fruit flavours and accents to the end product.
‘We wanted to give people the option to experiment with different flavours and create a more personalised experience,’ says Ruth Ball, founder of Alchemist Dreams.
Giving customers a role in creating a product makes buying online more intimate and personalised. For a similar example, read our All About Tea Innovate feature.