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Imitation of Christ, New York Fashion Week Imitation of Christ, New York Fashion Week
Imitation of Christ, New York Fashion Week Imitation of Christ, New York Fashion Week
Imitation of Christ, New York Fashion Week Imitation of Christ, New York Fashion Week
Imitation of Christ, New York Fashion Week Imitation of Christ, New York Fashion Week
Imitation of Christ, New York Fashion Week Imitation of Christ, New York Fashion Week

Bridal gowns: An Imitation wedding in New York

13 : 09 : 2011 New York : Lydia Hearst : Wedding Ceremony

New York – For the relaunch of Tara Subkoff’s Imitation of Christ label, the designer chose to present the spring/summer 2012 collection at New York fashion week as a wedding ceremony. The lucky bride – model and actress Lydia Hearst – wore hand-made vintage-style flapper dresses, while her model guests were also dressed in Imitation of Christ.

Explaining that not everything during fashion week has to be about commerce, Subkoff justified her decision for a theatrical, live spectacle as an attempt to inspire with art.

For another example of a fashion brand showing its new collection through captivating, live events, read our Seed story on Moncler’s flash mob dance at New York’s Grand Central station.

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