Fair game: Topshop presents school challenge

From 5 September, players within 500m of a Topshop store will be presented with challenges, such as taking photos of their favourite back-to-school outfits and identifying key trends. Users will earn points when tasks are completed. Those who accumulate the required number of points will win discounts in-store or a chance to win a £500 shopping spree.

‘We wanted to offer our student consumers the ability to interact with our brand, online and offline, in a more engaging way,’ says Mary Homer, managing director of Topshop.

For more on how brands are using games to involve consumers, read our Ubiquitous Gaming Culture macro trend.