On truck: Gap puts new denim line on the menu

On truck: Gap puts new denim line on the menu

On truck: Gap puts new denim line on the menu

#4372 / 0

Los Angeles – Fashion retailer Gap is using four food trucks to promote its 1969 denim line.

The Pico de Gap trucks will be stationed in Los Angeles, New York, San Francisco and Chicago until 30 September. For $1.69, customers will be offered two tacos and a drink, and will receive a $20 voucher towards Gap’s 1969 denim line.

Four top chefs will contribute to the menus, including Marcel Vigneron of The Bazaar and Ryan Scott of 3-Sum Eats. Scott’s tacos for the San Francisco truck include chorizo and crispy potato and mole-braised brisket.

In our recent Food Futures report we explored how gourmet food trucks have become more popular, especially in the US. Gap has tapped into this trend, and combined it with a retail experience.

Discover More News
NRF 2025 Retail’s Big Show Europe: Thinking beyond omnichannel

News

NRF 2025 Retail’s Big Show Europe: Thinking beyond omnichannel

In Paris, on the third and final day of NRF 2025 Retail’s Big Show Europe, conversations shifted toward the future of retail and the opportunities ...
Retail : Global Events : NRF
Foresight Friday: Alice Crossley, senior foresight analyst

News

Foresight Friday: Alice Crossley, senior foresight analyst

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...
Foresight Friday : Health & Wellness : Travel
Stat: Half of all service cases will be resolved by AI in two years

News

Stat: Half of all service cases will be resolved by AI in two years

Artificial intelligence is rapidly reshaping customer service, with half of all service cases expected to be resolved by AI within two years, accor...
Statistic : AI : Artificial Intelligence
NRF 2025 Retail’s Big Show Europe: Community-centric strategies

News

NRF 2025 Retail’s Big Show Europe: Community-centric strategies

Day two of NRF 2025 Retail’s Big Show Europe continued the conference’s Retail Together theme, with business leaders spotlighting how community eng...
Retail : Community : Streetwear
Ralph Lauren launches AI styling companion with Microsoft

News

Ralph Lauren launches AI styling companion with Microsoft

Ralph Lauren has partnered with Microsoft to launch Ask Ralph, an AI-powered conversational styling tool designed to bring personalised fashion adv...
Technology : AI : Fashion
Stat: Preventative health, wellbeing and stress management drive consumer spending

News

Stat: Preventative health, wellbeing and stress management drive consumer spending

Life expectancy around the globe is set to rise by nearly five years between 2022 and 2050, yet the gap between lifespan and healthy lifespan remai...
Health & Wellness : Health Goods : Medical Services
NRF 2025 Retail’s Big Show Europe: Unified commerce and inspirational entertainment

News

NRF 2025 Retail’s Big Show Europe: Unified commerce and inspirational entertainment

On the opening day of NRF 2025: Retail’s Big Show Europe, the spotlight turned to unified commerce and the evolving role of physical stores in omni...
Retail : NRF : Pop Up Store
The Future Laboratory presents The Synthocene Era macrotrend at Première Vision

News

The Future Laboratory presents The Synthocene Era macrotrend at Première Vision

The Future Laboratory’s co-founder and chief creative officer Christopher Sanderson presented The Synthocene Era macrotrend at the fashion industry...
Global Events : Technology : The Synthocene Era
Gen Z in China are using AI to transform themselves into collectable merchandise

News

Gen Z in China are using AI to transform themselves into collectable merchandise

Gen Z in China are using AI art tools and 3D printing to transform themselves into ‘guzi’ – personalised collectable merchandise.
China : Kidults : Kidult Craze
Stat: Gen Z stay indoors for days as screen time replaces nature

News

Stat: Gen Z stay indoors for days as screen time replaces nature

Two-thirds of Gen Z in Britain confess they can go days without stepping outside, according to new research by Super, Natural British Columbia.
Gen Z : Nature : Health And Wellness
You have 0 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN