Music on tap: Sound sampler is on the button

Tokyo – Fresh Push Play is a sound sampler, sequencer and iPhone app that simulates the equipment that Japanese beatbox duo Hifana use in their live performances.

The music app is a socially interactive game, designed by Wieden + Kennedy, Tokyo. Equipped with 16 pads, it lets users recreate Hifana’s live performances by tapping the buttons with their fingers to make beats. Users can then compete to perform Hifana’s original songs, or make their own original tracks.

As LS:N Global has previously reported in the Bjork Biophilia Innovate feature, brands are releasing new music on the iPhone to engage with consumers. For more information, read our Ubiquitous Gaming Culture trend report.