Easy to swallow: New perfume is skin deep

Australia – Body architect Lucy McRae and Harvard biologist Sheref Mansy have unveiled the world’s first digestible scent capsule, a swallowable perfume that is said to reflect who we are.

The Swallowable Parfum capsule is absorbed into the body and then released during perspiration as tiny, golden droplets onto the skin. The fragrance is determined by the wearer’s genetics such as his or her temperature, stress level, exercise and state of sexual arousal, making each scent genetically unique.

Brands are becoming increasingly more intuitive and using emotion recognition to recognise our feelings and pre-empt our responses. For more examples, read our Intuitive Futures macro trend.