Lab Test : BMW discusses urban issues in six-year worldwide tour

Combining think tank, public forum and community centre, the Lab will go through three successive cycles, each with its own theme and specially designed mobile structure. After New York, the structures will go on a multi-city, six-year tour. In each, its aim will be to raise awareness of urban issues, hosting interactive role-play games that address issues such as education, housing and healthcare.

For more examples of where offline, community inspired projects have been used in favour of the internet see our Conviviality Culture trend.