Fantastic food: Branding a fictional bakery

Antwerp – Fictional characters are being brought to life at a temporary bakery/art exhibition in this Belgian city. Design agency Eugene and Louise has opened a fully functional bakery, complete with specially created goods and packaging, to animate their illustrations and design work in a real commercial setting. The result is a sweet collection of edible treats and toys.

Read our report on Dreamtelligence – the new, vital and visionary move brands and businesses are making towards fantasy and the fantastic.