Future islands: Preparing for a new scenario

Future islands: Preparing for a new scenario

Future islands: Preparing for a new scenario

Zira Island by BIG Architects Zira Island by BIG Architects
Zira Island by BIG Architects Zira Island by BIG Architects
Zira Island by BIG Architects Zira Island by BIG Architects

Azerbaijan – A huge new architectural project in a largely untouched part of the world is testament to the new global dilemmas affecting us all: how to plan for the future in uncertain times. Zira Island on the Caspian Sea is a new artificial architectural landscape in which all buildings will be carbon neutral, ready for a future in which governments will inevitably draw up extremely low-tolerance guidelines on any new carbon-emitting developments.

The project is being developed by BIG Architects and the Ramboll engineering company. It will attempt to recreate the natural landscape of the country, imitating the silhouette of Azerbaijan’s famous seven peaks, and will create an autonomous ecosystem where energy flows as naturally as possible through the buildings within it.

Although a handful of academics and the odd banker predicted the credit crunch, most officials and governments did not see it coming, and its effects have rapidly rippled around the world. In these uncertain times, both decision-makers and designers are planning for a new situation in which change is harder to foresee and will occur swiftly. This trend, which we are calling the Fifth Scenario, will be detailed shortly on LS:N Global. We will track the ways in which intelligent planning and foresight can avoid the pitfalls of sudden change in the future.

Discover More Daily Signals
Snooz launches a night-time ice cream with sleep-friendly twist

Daily Signals

Snooz launches a night-time ice cream with sleep-friendly twist

Snooz, an ice cream brand formulated for evening indulgence, has launched with a suitably dreamy identity by How&How.
Food : Ice Cream : Functional Foods
Foresight Friday: Ayesha Evans, marketing assistant

Daily Signals

Foresight Friday: Ayesha Evans, marketing assistant

 Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, marketing assistant...
Design : London Fashion Week : Global Events
Stat:  What makes a nation proud of its country?

Daily Signals

Stat: What makes a nation proud of its country?

Pew Research Center has conducted a study of more than 30,000 adults in 25 countries to find out what makes citizens proud of their nation.
Culture : Pariotism : Statistic
Great Western Railway revives legend-led travel storytelling

Daily Signals

Great Western Railway revives legend-led travel storytelling

British train company Great Western Railway (GWR) has launched a new chapter of its long-running Famous Five campaign, drawing on myths and legends...
Travel : Marketing : Brand Heritage
Peanut and Tommee Tippee launch global campaign to put ‘matrescence’ in dictionaries

Daily Signals

Peanut and Tommee Tippee launch global campaign to put ‘matrescence’ in dictionaries

Peanut and Tommee Tippee have launched a global campaign to add the term ‘matrescence’ to dictionaries, arguing that the transition into motherhoo...
Health : Motherhood : Matrescence
Stat: British retail faces generational divide

Daily Signals

Stat: British retail faces generational divide

Some 40% of Gen Z in the UK say they have never bought from a bricks-and-mortar store, according to new research from Adobe Express.
Retail : Generations : Statistic
Niod’s anti-facial disrupts beauty’s clean narrative

Daily Signals

Niod’s anti-facial disrupts beauty’s clean narrative

Deciem’s science-led skincare brand Niod has launched a new campaign video subverting the polished conventions of beauty marketing by replacing ser...
Beauty : Advertising : Environment
Singapore moves to regulate blind boxes over gambling risks

Daily Signals

Singapore moves to regulate blind boxes over gambling risks

Singapore is set to become the first market to require blind box products to disclose the probability of obtaining specific items, as authorities a...
Retail : Toys : Blind Boxes
Stat: ‘My employer’ emerges as the most trusted institution

Daily Signals

Stat: ‘My employer’ emerges as the most trusted institution

The 2026 Edelman Trust Barometer, based on a survey of nearly 34,000 respondents across 28 countries, shows insularity reshaping how people re...
Work : Trust : Employers
The Salvation Army launches world’s first digital thrift store on Roblox

Daily Signals

The Salvation Army launches world’s first digital thrift store on Roblox

The Salvation Army is extending its resale model into gaming with the launch of Thrift Score, translating the charity’s bricks-and-mortar thrift fo...
Fashion : Retail : Digital
You have 1 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN