Fitting design: Store reflects older tastes

The design caters for older customers by placing fitting rooms in the centre, making the space easier to use and creating a private, screened section. The boutique contains two tables where customers can talk to each other, encouraging a convivial experience.

The use of materials in the design also reflects the older target consumer, with stone partitions creating a town-like atmosphere, and a simple, private shopping experience.

For another example of how design and architecture can be used to relate to target consumers read our Galleria Centercity Innovate feature.