Box set: Cosmetics straight out of the blocks

Each product in the range is packaged in a transparent cube. The cubes can be linked together and assembled in different ways, enabling consumers to create their own personalised make-up kit. The products’ colours are clearly visible through the packaging.

The s.he stylezone range is available exclusively at dm drogerie markt in Austria. It is an excellent example of a brand using the principle of cognitive fluency to create a product with simpler ingredients.