Best foot forward: Puma’s next step in Tokyo

Puma has combined a press room and events venue to build a flexible space that can be used for exhibitions, events, clothes fittings, product launches and other media events.

The design features staircases that climb around existing features and areas, creating a visual experience that brings a sense of movement to the space. The staircases also function as display stands for Puma trainers.

For more about how creating convivial spaces for people to interact benefits business, read our Conviviality Culture macro trend.