Against the grain: New furniture is old news

09 : 05 : 2011 Transparent : Craftsmanship : Workmanship

Eindhoven – Dutch design firm Vij5 has released a collection of furniture that uses a material formed from old newspapers. Newspaper Wood resembles wood, it is grained when cut and can be sanded down to a smooth surface.

NewspaperWood - Mieke Meijer together with Vij5 NewspaperWood - Mieke Meijer together with Vij5
Framed by Breg Hanssen Framed by Breg Hanssen
From A to Z by Greetje van Tiem From A to Z by Greetje van Tiem
Display Cabinet by rENs Display Cabinet by rENs

Once wood is turned into paper it stays as paper. But Mieke Meijer, inventor of Newspaper Wood, decided to play with the process. ‘I thought it would be nice to turn the process around and turn paper into wood again.’

For more on how giving objects a narrative engages consumers, read our Show Your Working micro trend.

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