Retro redesign: Wall’s sausages get a new casing

Traditional packaging and a return to core, uncomplicated brand values offer a simple way of rejuvenating brands in an era of mass-produced goods. Wall’s, the food manufacturer, is going retro with its sausage packaging, and returning to a forgotten period of packaging meat by using brown paper in favour of plastic derivatives. The new sausage packaging, devised by London-based branding agency Ziggurat, will feature an old Wall’s logo using a classic typeface – stamping a mark of heritage whilst communicating the freshness and quality of the meat, similar to that of an old butcher.