Main ingredient: Spanish cosmetics Branding & Packaging has bite

The packaging is visually engaging and simple. Bold, brightly coloured illustrations on the boxes show the main ingredient of each product.

A skin cream that uses snake venom as the active ingredient has an illustration of a coiled snake. A white musk rose anti-aging formula with snail saliva features a picture of a rose. And a nourishing skin cream that uses caviar features a fish roe illustration.

For more on how simple, visually engaging designs are affecting consumers in the beauty market, read our Beauty+ report.