Paris bouquet: Diptyque scent is in the air

For the new perfume, 34 Boulevard Saint-Germain, Diptyque asked headspace technology expert Roman Kaiser to capture the essence of the Parisian store. By analysing molecules in the air, Kaiser was able to capture four aroma blocks. Olivier Pescheux and Myriam Badault of Diptyque then arranged these separate constituents in varying intensities, creating the innovative and complex signature scent.

The new aroma was then used to make a unisex eau de toilette, as well as perfumed soap and room fragrances.

For more information about headspace technology, see our Sissel Tolaas Inform article.