New mall spaces: Beauty brand brings elegance to shopping centre

Australia – A new store by premium cosmetic manufacturer Aesop has proven that the shopping mall retail experience need not be a grim affair, and has created a space perfect for the current sober consumer climate and the New Seriousness design aesthetic. The Australian beauty brand has opened a new store inside the Doncaster Shopping Centre in Doncaster with a simple but welcoming interior made of plywood, tiles and steel. ‘It’s a destination for escape from the hermetic conditions of a shopping centre’, explains architect Ryan Russell.