Perfect fit: Denim advice on hand at Selfridges

Experts from labels including J Brand and Paige, as well as fashion writers including Susie Bubble and Melanie Rickey, will be available to help customers find the perfect fit. Five pairs of designer jeans will be launched at the event, which takes place from Thursday 3 February to Saturday 5 February.

Offering advice and access to experts is key to attracting today’s luxury consumers. For more on how shoppers expect a personalised experience, read our Luxury Futures report.