A new Prius: Hybrids remain on top at Detroit

Detroit – Toyota last week revealed a new, improved Prius, one of the most successful hybrids to date, at the North American International Auto Show. The new Prius epitomised the overall ‘green’ mood of the event, where hybrid motors continued to have a large presence.

The new design features a 22% increase in power, as well as a 9% increase in fuel efficiency – not bad for a car whose current model is still the most fuel-efficient vehicle in America.

For full coverage of the Detroit auto show, and the top-line trends affecting the automotive market for 2009, see our market report straight from the show.