Pour show: Coffee app makes a special brew

Chicago – A new application brings coffee connoisseurship to the kitchen. The Intelligentsia Coffee app offers step-by-step instructions using illustrations and descriptions for preparing coffee on multiple brewing devices.

Options include the Pourover, Chemex or Cupping. When Pourover is selected, the following message appears: ‘After dumping any preheating water, place the V60 on top of the vessel you want to brew in, and place it on the scale. Tare [reset] to zero.’

A brewing timer helps to make sure the coffee is perfect. And if friends don’t have the time to come over and try it, pictures and comments on the perfect brew can be posted on Facebook. The app also includes directions, information and maps to locations where Intelligentsia Coffee is on sale.

For more on how consumers expect brands to teach them how to become their own expert, read our Luxury Futures report.