Flexible solution: Brands Welcome customers to new store

Stockholm – Fashion label Our Legacy has teamed up with Malmö-based concept store Très Bien to open a shop, Welcome, in the Swedish capital.

Materials with strong contrasts are used, including concrete, birch, marble and plywood. The collections are showcased on 64 types of moveable furniture. ‘Our approach has been to develop a generic store concept that can be applied in different locations and contexts,’ explains the architecture firm Arrhov/Frick.

The store features handpicked selections and specially designed pieces from Our Legacy. Très Bien has curated a selection of menswear brands including RRL, Beams Plus and Engineered Garments. ‘The shop will be like an open platform for us to work on,’ says Hannes Hogeman, founder of Très Bien.

For more on how retailers can offer compact, mobile and flexible solutions, read our Flexthetics Inspire.