Ghostbusters: Game Londoners in high spirits

London – Last week Londoners celebrated Internet Week Europe by taking part in an interactive street game organised by the apps team at digital creative production company Unit9.

An infrared camera on Hoxton Square captured people’s movements that were then shown on a big screen. ‘We were able to tag specific locations in the captured area that would respond with a designed effect when triggered,’ explained the organisers.

The challenge for the public was to discover what the triggers were and what they could unleash. By jumping up and down, participants tried to escape a ghost and collect evil pumpkins to receive the highest score.

For more on how brands can use real-life games to engage with consumers, read our Inform with Kati London, the founder of real-life game Macon Money.