Easy riders: Taking the strain out of cycling

London – Rapha has introduced a new aid for fans of the cycling lifestyle brand.

The Rendezvous iPhone app is designed to enhance the cycling experience and to relieve the stress of planning group cycle rides.

The app enables users to communicate easily with other cycling group members and to keep track of them on their way to an arranged rendezvous. In the event of an unforeseen puncture or a change in the weather it can also be used to alert other cyclists and can even suggest alternative routes.

Rapha’s new app promotes convivial moments by bringing together friends and strangers with a passion for cycling. It is a good example of how to use gadgets and online social networks to facilitate real-world, offline moments and experiences by putting technology in its place.