Smell-a-vision: Group creates scents of youth

New York – A group of designers is exploring childhood memories with the launch of the new fragrance from Six Scents: Series Three.

The designers, including Alexis Mabille, Mary Katrantzou and Rad Hourani, aim to transform the language between art, fashion, design and scent. ‘You become part of people’s lives,’ says perfumer Rodrigo Flores-Roux, who developed the No 1 Beau Bow fragrance with fashion designer Mabille. ‘Suddenly you are chosen to create someone’s personal fragrance, you become part of their emotional communication.’

LS:N Global has previously explored how brands should consider all five senses to reach consumers. This way, they may be able to recall a brand by its unique smell.