Rustic beat: Deli makes a sound investment

But owners Peter and Gabriele Fehringer were not satisfied. They wanted to combine their passion for food with their love of music, so they teamed up with DJ Christopher Schweiger.

What used to be a separate record shop is now a part of the delicatessen, and stocks a selection of electronic music with an emphasis on Chicago house and Detroit techno. Baskets of potatoes and tomatoes on the concrete floor add to the feeling of a traditional farm shop.

For more on how consumers in cities are increasingly looking for something rural, read our Rurban Revolution report.