Tribal scent: New perfume acts like spray paint

A spray-paint perfume is embracing a novel, tribalistic way to dispense fragrance. London fashion label Boudicca has designed a perfume bottle that sprays perfume in a cobalt blue mist. The pigmented fragrance leaves a mark on the clothing or skin that slowly disappears leaving the scent behind.

The perfume, Wode, explores the idea of the modern, tribal woman, and refers to woad – a deep blue plant extract used by ancient Britons to mark the skin. The bottle itself is designed to look like a spray paint can, playing on associations of modern rebellion and territorial graffiti markings. In combination with the ability to mark oneself with fragrance, the container is a demonstration of the appeal of designing for the warrior woman. For more female design, see our Eve-olution trend.