Vintage quality: Modern drink revives ancient recipe

Philadelphia – Art in the Age of Mechanical Reproduction has launched a spirit inspired by a recipe that dates back to the 1600s.

The drink Snap borrows an old Pennsylvanian-Dutch recipe for lebkuchen, a traditional ginger biscuit, to create a distilled drink.

Purveyors of nostalgia Art in the Age of Mechanical Reproduction previously launched Root, an alcoholic beverage based on a mixture of wild roots and herbs. The recipe was originally handed from native Americans to settlers in the 1700s.

Snap and Root demonstrate how traditional recipes can inspire new product development. Ancient nostalgia is one of the many trends that will be explored in the Luxury Drinks report, a section in the forthcoming Luxury Futures Report.