Future Forecast:  Technology in 2018
Qualia by Lucy Hardcastle

Future Forecast:
Technology in 2018

Interfaces will move beyond the screen, while countries implement new policies to gain the edge in AI research.

Qualia by Lucy Hardcastle Qualia by Lucy Hardcastle

Every day until Christmas we will be highlighting sector-specific microshifts featured in the 2018 Future Forecast report, which you can download in full here

Lab Notes: Taming the Wild West

The biggest issue that technology companies need to solve next year will be how to regulate the wild West.

Artificial intelligence (AI) has already made its presence felt in everything from the range of branded chatbots now available to the marketing campaigns that have experimented with using AI to inform brand strategy. In 2018, there will be an increasing push to regulate the world of AI, especially when it comes to the realm of ethics in both creating these systems and how they interact with everything around them.

While there is still debate about whether general artificial intelligence is coming, it is clear that new systems will have to be put into place to define how and where we should use AI and who takes responsibility when decision-making is handed over to a machine.

Alongside bigger questions on the ethics of the technology we create, there will be micromovements towards practical uses of technology that have long been vaunted. Projection-mapping and motion-controlled sensors will now be harnessed in a more practical way to finally offer an alternative to the screen as the dominant interface of our age.

1. AI Ethics

Geomancer by Lawrence Lek Geomancer by Lawrence Lek

The increased usage of AI by companies as varied as grocery retailers to fashion brands means that in the next year, our focus will increasingly be on how we regulate artificial intelligence.

AI company Deepmind has launched a new unit, DeepMind Ethics & Society (DMES), comprising internal employees and external fellows who will examine the societal impacts of artificial intelligence. Considering that AI has been shown to have inherent bias programmed in, we must ensure that these systems are held accountable and are upholding human rights.

‘How do you scrutinise an algorithm? How do you hold it accountable when it’s making very important decisions that affect the life outcomes of people?’ These are the questions that DMES aims to answer, according to DeepMind co-founder Mustafa Suleyman.

Experience design duo Arvid&Marie has also claimed that we will have to think about the rights of machines themselves as they become capital- making entities. ‘If autonomous machines become their own independent entities and participate in society with taxes, the profits of automation will spread,’ says Marie Caye, one half of the duo.

2. Singularity-minded

Industry Innovator: Hanson Robotics

Big idea: Creating SingularityNET, a decentralised open market for artificial intelligence that will allow AI systems to share skills.

Why it matters in 2018: Following news that Facebook’s AI Research Lab shut down an AI robot because it had developed its own language, artificial intelligence ethics will be a priority – with many concerned about who holds the power to program such bots. SingularityNET, due to be launched in 2018, could signal the beginning of the break-up of the Silicon Valley hegemony over AI.

3. Immersive Interfaces

Screens of the Future by Universal Everything Screens of the Future by Universal Everything

Advances in projection-mapping and sensor-based technologies will increasingly enable us to free digital content from the constraints of our screens.

Sony Mobile’s Xperia Touch interactive projector, which converts any surface into a high-definition touchscreen interface, hints at a post-screen future. By detecting movement via its in-built camera and infrared light, it enables users to interact with digital content projected onto walls, floors and furniture, and creates a shared, rather than a solitary, information experience.

As it becomes clear that information will exist beyond screens we can begin to imagine future experiences in which everyday objects can be transformed into responsive interfaces. Speculating on emerging technologies such as nano-holograms and flexible materials, Universal Everything has imagined Screens of the Future in which any object can be transformed into a display.

4. Local Focus

Canada: Mass Tech Migration

With the US tightening its immigration restrictions, Canadian cities such as Toronto, Waterloo and Vancouver are looking to lure technology innovators to the north.

The Canadian government recently launched its Global Skills Strategy, which will cut the time a foreign worker needs to wait for a work permit to two weeks, down from months. Alongside new initiatives such as the recently launched Vector Institute at the University of Toronto, a dedicated AI research facility, the country is expected to have more than 182,000 technology jobs by 2019 (source: Canadian Information and Communications Technology Council).

Download the Future Forecast PDF

Download a PDF of the full Future Forecast 2018, featuring 40 predictions across food, drink, luxury, fashion, youth, retail, travel & hospitality, technology, health & wellness, and beauty. Get your copy here.

Discover More Daily Signals
SXSW 2026: How can brands move on the pulse of culture? 

Daily Signals

SXSW 2026: How can brands move on the pulse of culture? 

On day three of SXSW 2026, the conversation turned to one of the biggest buzzwords in modern marketing: community.
Global Events : SXSW : Marketing
The China Playbook: What brands get right and wrong about Chinese New Year campaigns

Daily Signals

The China Playbook: What brands get right and wrong about Chinese New Year campaigns

The China Playbook is a monthly briefing from Hot Pot China equipping businesses with the knowledge to navigate the complexities of the Asian premi...
Hot Pot : The China Playbook : Chinese New Year
Stat: How everyday rituals are becoming markers of status

Daily Signals

Stat: How everyday rituals are becoming markers of status

According to a recent report by global fashion and media brand Highsnobiety, status is becoming embedded in everyday rituals, enviro...
Groceries : Identity : Beauty
SXSW 2026: Why boring brands are borrowing from entertainment to break the internet

Daily Signals

SXSW 2026: Why boring brands are borrowing from entertainment to break the internet

On day two of SXSW 2026 speakers challenged a long-held assumption in marketing: that so-called ‘boring’ categories must produce dull advertising.
Global Events : SXSW : Advertising & Branding
Why WhatsApp is launching pre-teen accounts

Daily Signals

Why WhatsApp is launching pre-teen accounts

Instant messaging service WhatsApp is expanding its user base by introducing pre-teen accounts, lowering access to include users aged under 13 for ...
Social Media : Parental Control : Online Safety
Stat: How to appeal to each generation through visual design

Daily Signals

Stat: How to appeal to each generation through visual design

New research from Adobe reveals a widening generational divide in how UK consumers perceive design, with younger audiences placing significantly gr...
Design : Branding : Marketing
Creators, community and culture take centre stage at SXSW Austin 2026

Daily Signals

Creators, community and culture take centre stage at SXSW Austin 2026

A central question echoed across discussions on the first day of SXSW 2026: how can brands tap into culture in a way that feels genuinely relevant?
Global Events : SXSW : Marketing
How Tipping Point East is redefining circular construction in London

Daily Signals

How Tipping Point East is redefining circular construction in London

A new hub in east London aims to rethink how cities build by embedding material re-use directly into the construction supply chain.
Construction : Sustainability : Future Spaces
Stat: The enshittification of TikTok is creating a widening trust gap with Gen Z

Daily Signals

Stat: The enshittification of TikTok is creating a widening trust gap with Gen Z

Global – Growing scepticism is beginning to reshape how Gen Z engage with the social media platform TikTok.
Social Media : Advertising : Statistic
Pinterest reveals how parents are designing tech-free childhoods

Daily Signals

Pinterest reveals how parents are designing tech-free childhoods

Parents are increasingly seeking ways to raise children away from screens, according to a new parenting trends report from Pinterest.
Parenting : Technology : Childhood
You have 0 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN