Here for the beer: Local brew is well placed

Atlanta – Red Brick beer is going local with its new visual identity. Design agency 22Squared has created a fresh brand image for Red Brick beer designed to appeal to the beer drinkers of the southern United States.

The agency has developed the brand’s personality through its choice of graphics and taglines. The packaging features southern US-inspired industrial graphics, and taglines on the labels which highlight its local focus in an amusing way, such as ‘Beer from around here’ and ‘When you buy New England beer you’re just giving more money to the Queen’.

The issue of local production is particularly significant in the US. Because the country is so large, beer from other regions often seems like it is imported. The need to be global in reach, but local in outlook is explored further in our recent Retail Futures report – now available to buy from our online shop.