For wine’s sake: Video appeals to young women

Yokohama – A new advertising campaign is promoting the traditional Japanese rice wine sake among young women.

Sake brewery Takahashi Shuzou has produced a web campaign to show that its Shiro drink is not just for older men. The video on the Cheers System site aims to show it can be enjoyed throughout a woman’s life.

LS:N Global has recently reported in an Insight news article on the changing consumer demographics in Asia. Brands should find similar ways to target these young, wealthy consumers, who are increasingly shopping online.