Sole-searching: Artists on track for Nike

London – Running shoes decorated with grass and snails? Well that’s the vision of some of the artists who have challenged the function of a pair of Nike shoes.

Created by artist Paul Jenkins, the Nike78 project asks artists to put their mark on a number of Nike shoes, which will be on show at the London Design Festival 2010.

Nike’s inspiration for the project was its aim to ‘push the boundaries of sport.’ To mark the anniversary of the creation of Nike’s name in 1978, creatives have been given 78 shoes. Ritta Ikonen and Ian Wright have made white face masks while illustrator Simon Wild has created a photograph about ‘intergalactic sport’. Art and design collective ContainerPlus has made the grass and snail shoe.

LS:N Global will be covering London Design Festival 2010. Watch this space for more.